From "Winging It" to Professional Community Management | Kyser Perryman, Founder of Run Baby Run

The Challenge: "It Would Take Me Way Too Much Time"

Kyser Perryman runs Run Baby Run, a youth athletics program that needed a professional online presence to serve busy parents and young athletes. He described his pre-solution state as "winging it" - a common challenge for service-based business owners who know their craft but lack web design expertise. As he put it:

Kyser was struggling with:

• Time Constraints: Needed to focus on running programs, not learning web design
• Lack of Professional Expertise: Had basic skills but knew he needed an expert
• Missing Online Presence: No cohesive way to present his business professionally
• Communication Gaps: No centralized place for schedules, updates, and information
• Parent Expectations: Busy parents needed easy access to scheduling information

"I was kind of winging it myself, right? Because, I mean, I'm not a web designer or anything, but I've created a website before. But I don't do it for a living. I'd rather go with someone that does something as opposed to trusting my own instincts."

The Solution: Professional Front with Personal Touch

"I think it gives me a good front for my business, my clientele. It's very friendly. It matches with my business genre, the layout is friendly."

Kyser's transformation highlights why service-based businesses need more than just basic websites - they need strategic online presence that serves their specific audience and business model.

The key differentiator was professional presentation with kid-friendly design - creating a website that appeals to both parents (who make decisions) and kids (who participate in the program).

The Impact:

• Scheduling Hub: Parents can easily check practice schedules and season information
• Payment Processing: Online payment options (though Cash App remains primary)
• Communication Tool: Central location for newsletters, event articles, and updates
• Professional Image: "Good front for my business" that matches the program's friendly nature
• Parent Satisfaction: "They're okay to share it" and send it to others
• Kid-Friendly Design: Color scheme and layout that appeals to young athletes
• Information Accessibility: Parents can get comfortable with the program before signing up
• Scheduling Priority: "That's the first thing they're going to go see... where's the schedule?"

The Bottom Line/Key Takeaways

1. Expertise Over DIY: Sometimes it's better to hire a professional than struggle with unfamiliar skills
2. Audience-Specific Design: Youth programs need designs that appeal to both parents and kids
3. Scheduling is Critical: For family-oriented businesses, easy schedule access is make-or-break
4. Professional Presentation Matters: A good website gives credibility and enables word-of-mouth marketing
5. Personal Relationships Count: Working with someone you know and trust makes the process smoother

His Recommendation:

"Leslie is a personal person. So you get in business with Leslie, then you're going to get her. And I respect that... When you're personal with somebody, generally you're going to have more of a pride in the product that you put out. I'd say it's pretty cool. I think they like it. I think they like the design, the color scheme. It's friendly... I think the information that we've developed together gives enough for the parent that has not informed himself to be comfortable."